About & Contact Info
I am an entirely digital girl who understands the fundamentals of the social web. I work at Undercurrent, a digital think tank in Soho NYC, as their Senior Agent of Social Life™. To learn more about Undercurrent and what we do, you can go to the ME @ Undercurrent page or to the Undercurrent Website.
So how the heck did I get here? A little history...
I was born in Schenectady, NY and raised in Erie, PA. I went to Simmons College in Boston Massachusetts, studying International Relations, Public Policy, and Political Science. After graduation, I realized that a career in politics was not what I wanted, so I started bartending in Boston and began soul searching for what I really wanted to do with my life.
I was given an opportunity at Cone, Inc. to work on a fund-raising campaign Making Change for Katrina. Noticing that there were lots of other blogs out there created to spread awareness and raise money for New Orleans, I thought that doing the same for Making Change for Katrina would help our initiative grow and connect. After only two weeks, the blog came up higher on a search engine query for "Making Change for Katrina" than the actual website did. I wondered why? This little blog, is considered by Google to have more "authority" than the website. How could that be?
I spent the next 6 months joining every social network I could and reading and engaging with blogs and other social communities. Twitter, Flickr, YouTube, Clipmarks, Delicious, Second Life, etc. I wanted to figure out how people engage in these sites and how companies and brands could participate and add to these communities.
Next, I was given the chance to meet with Joan Schneider, President of Schneider Associates, a well-known PR agency in Boston. After meeting with Joan and touting all the possibilities available in the social media space to advance her PR offerings, she offered me a position as Social Media Coordinator. I will always be grateful to Joan for seeing and believing in me and what I had to offer.
Undercurrent scooped me up in late 2007 and shortly after launched our office in New York City.
Wanna connect with me? Choose your poison:
Twitter
Microblog
Tweet Week
Weekly Web-Series
Tumblr
Blog
Facebook
Social Network
Flickr
Photo Sharing
Twitpic
Photo Sharing
Vimeo & 12seconds
Video Sharing
Delicious
Social Bookmarking
LinkedIn
Social Resume
So how the heck did I get here? A little history...
I was born in Schenectady, NY and raised in Erie, PA. I went to Simmons College in Boston Massachusetts, studying International Relations, Public Policy, and Political Science. After graduation, I realized that a career in politics was not what I wanted, so I started bartending in Boston and began soul searching for what I really wanted to do with my life.
I was given an opportunity at Cone, Inc. to work on a fund-raising campaign Making Change for Katrina. Noticing that there were lots of other blogs out there created to spread awareness and raise money for New Orleans, I thought that doing the same for Making Change for Katrina would help our initiative grow and connect. After only two weeks, the blog came up higher on a search engine query for "Making Change for Katrina" than the actual website did. I wondered why? This little blog, is considered by Google to have more "authority" than the website. How could that be?
I spent the next 6 months joining every social network I could and reading and engaging with blogs and other social communities. Twitter, Flickr, YouTube, Clipmarks, Delicious, Second Life, etc. I wanted to figure out how people engage in these sites and how companies and brands could participate and add to these communities.
Next, I was given the chance to meet with Joan Schneider, President of Schneider Associates, a well-known PR agency in Boston. After meeting with Joan and touting all the possibilities available in the social media space to advance her PR offerings, she offered me a position as Social Media Coordinator. I will always be grateful to Joan for seeing and believing in me and what I had to offer.
Undercurrent scooped me up in late 2007 and shortly after launched our office in New York City.
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