I have been mulling over whether or not I should blog about a disappointing experience I had with Paramount a few weeks back. But I think there is a lesson to be learned here about the right and wrong way to conduct social outreach, so I am going to lay out what happened.
Here's the story. Below is an email I received the evening of May 4th from interns at Paramount Field Marketing and Promotions department:
So I of course get REALLY REALLY FREAKIN' EXCITED and email everyone at the Undercurrent office, close friends and start Tweeting like crazy. Then I get a follow up email the next day:
To say the least, I was so disappointed as were the friends and digerati's I contacted to go with me. Paramount's half-assed efforts to do something special for Twitter and Facebook-ers is best classified as a "Social Media" Outreach FAIL.
