Most of YouTube's all-time top viewed videos are music videos. Which is why, when I heard YouTube and Universal Music Group are partnering to build a brand new music video site called Vevo, I said whhhaaat?!
YouTube is offering up its technology and sales force to Universal Music and they will share revenue from ads. And when you want to watch a Universal Music video on YouTube, you will be directed to Vevo's site to watch the actual video.
What do you think about this? Is Vevo going to hurt YouTube's traffic? I guess who cares, because YouTube will be making money either way. But one thing is for sure, watching music videos on YouTube will not be an as seamless experience for us users, since we will be directed to an entirely different site to watch 'em.
