The below snapshot of my favorite Tweets captures the conversation around the Today Show, particularly their efforts of late to actively join the Twitter conversation. Let me preface my post by saying, I have used Twitter to get the word out and incite conversation about a particular topic or news category. I struggled with @onecontest, a twitter account I managed for a former client. It was very time consuming and if you have to think too hard about what "message" to post, it just doesn't seem worth it.
Those behind @todayshow-- follow a few simple rules and we will play.
1. Only follow people once. If you want to get someones attention to follow you, @ them, responding to something they have posted, even if it's just a link. Make it relevant and they will follow.
2. Even when you are as big as the Today Show, start out with small targeted friendships and test the water. Learn and continue to grow your network organically and through gradually following others over time. You will have a much more engaged and loyal audience this way. Also, you want to keep the following-to-follower ratio as equal as you can. Following 1935 tweeters, when only 215 are actually following you back, raises a red flag reading "spitter" (reference: @cspenn).
3. Do NOT post 2 or more in a row (unless you are broadcasting a national emergency). I love the fresh news and links in my Twitter stream and I am sure others do too, but don't shoot them like spitballs at us.
We're a family, if you want to join, come sit at the table.
Those behind @todayshow-- follow a few simple rules and we will play.
1. Only follow people once. If you want to get someones attention to follow you, @ them, responding to something they have posted, even if it's just a link. Make it relevant and they will follow.
2. Even when you are as big as the Today Show, start out with small targeted friendships and test the water. Learn and continue to grow your network organically and through gradually following others over time. You will have a much more engaged and loyal audience this way. Also, you want to keep the following-to-follower ratio as equal as you can. Following 1935 tweeters, when only 215 are actually following you back, raises a red flag reading "spitter" (reference: @cspenn).
3. Do NOT post 2 or more in a row (unless you are broadcasting a national emergency). I love the fresh news and links in my Twitter stream and I am sure others do too, but don't shoot them like spitballs at us.
We're a family, if you want to join, come sit at the table.
