While using the Personal DNA website I realized all online content is becoming embed-able. Smart on the part of companies to offer this option. Why would I do anything; take an online test, participate in an online community or spend the time to create any online content on a website if I can't represent it on my blog or social communtiy? Forget "email this." Now its "blog this," "Facebook this," and "embed this." No more sharing behind closed doors(i.e. email), we all want to receive credit and the feeling of connectivity from all of the time and energy we put into online activity.
